Infographic Statistics By Color Impacts, Brand Awareness and Facts (2025)

Introduction

Infographic statistics: Infographic statistics make complex information easier to understand by turning data into simple images and graphics. Instead of reading long paragraphs or trying to make sense of big numbers, people can just glance at a chart, icon, or visual to quickly get the main idea. This makes learning faster and clearer whether you’re a student, a business worker, or just someone trying to pick up new information.

Infographics are widely used in fields like health, education, marketing, and social media because they catch people’s attention and help them remember key facts.

This article’ll explore how infographic statistics are created, why they’ve become so popular, and how they help deliver important messages. Using visuals along with numbers is one of the smartest and fastest ways to communicate today.

Editor’s Choice

• In 2025, only 33% of marketers primarily create infographics and illustrations for visual content.

(Source: bloggingwizard.com)

• Meanwhile, 84% of companies using infographics find them effective, and 56% already use infographics.
• Almost 61% of consumers believe infographics help them learn and retain information better.
• Infographic Statistics show that 46% of consumers say infographics have influenced their decision to consider a product or service.
• Canva offers over 14,200 infographic templates.
• 60% of businesses have incorporated infographics into their content strategies.
• Around 55% of marketers prefer creating social media infographics to capture audience attention.
• As of 2025, 62% of content creators use infographics at least twice weekly to keep their content engaging.

(Source: scottmax.com)

• Besides, Infographics are processed 60 times faster by readers than text-based content.
• Websites featuring infographics experience a 12% increase in traffic compared to those without.

General Infographic Statistics

(Source: searchlogistics.com)

• Many businesses now use infographics; over 60% have already done so.
• Adding images and graphics to content can boost engagement by up to 650%.
• Infographic Statistics further states that people are 30 times more likely to look at an infographic than read plain text.
• When infographics are added to presentations, they can become 43% more convincing.
• Including infographics in articles also helps readers are 80% more likely to stay interested.
• At 36.6%, infographics are ranked as the second most useful type of visual content.
• Moreover, websites that include them often see 12% more traffic than sites without visuals.
• About 45% of internet users are more willing to click a link if they know there’s an infographic behind it.
• Blog posts or articles with infographics tend to attract up to 178% more links from other websites.
• These numbers show how powerful infographics can make content more engaging, shareable, and easily understood.

(Reference: amazonaws.com)

• Many marketers use infographics in their content; about 65% of B2B and 59% of B2C marketers use them.
• Nearly 4 in 10 marketers in the U.S. now rely on online tools to make visuals and infographics.

Types of Infographics

Infographic Usage Statistics

• Infographic Statistics show that almost 61% of people say they remember information better when it’s shown in an infographic.
• Today, nearly 65% of marketers include infographics in their content plans to help share information more clearly.
• More than half of them, roughly 55%, mainly design infographics to share on social media platforms.
• 62% of content creators use infographics at least twice a week.
• Infographics are also easy to understand; visuals are processed 60,000 times quicker than text.
• Using colors can increase focus and understanding by up to 82%.
• Roughly 56% of professionals use infographics in all their marketing work.
• Presentations with visuals are 43% more convincing, and 84% of companies agree that infographics are a powerful communication tool.

Infographic Statistics By Color Impacts

• Using color can help people focus better and remember things up to 82% more.
• Colorful content is 39% easier to remember than content with no color.
• Adding color can boost the number of people who read your content by 80%.
• Around 55% of readers are likelier to believe or accept a message when shown in color instead of black and white.

By Improving Brand Awareness

• Infographic Statistics show that the brain understands pictures much faster than words, about 60,000 times quicker.
• Almost 90% of the information our brain collects is visual.
• When a brand uses the same main color often, people are 80% more likely to recognize it.
• Adding infographics to digital marketing can bring up to 12% more visitors to a website.
• Nearly 4le say they would spend more on a brand they trust.
• About 65% of companies use infographics to promote and grow their brand.

By Influencing Consumer Behavior

• On average, they can recall 65% of what they see but only 10% of what they hear.
• Infographic Statistics depicts that around 65% of customers are visual learners.
• Infographics can increase reading interest by 80%.
• Blog posts or web pages with images like infographics get 94% more views than those without.
• About 81% of people only skim online content. Infographics help grab attention and make your key points stand out.
• The word “infographic” gets searched on Google around 301,000 times monthly.
• Colorful visuals make a difference; customers are 30% more likely to pay when they see them.
• Using visuals helps reduce the time to find important details by 39%.
• Bright infographics can even help boost sales by up to 80%.

By Activities

(Source: bloggingwizard.com)

• Infographic World’s survey revealed that 57% of consumers say infographics have mostly influenced them to think deeply about subjects.
• Infographic Statistics show that almost 46% say infographics have made them consider purchasing products or services.
• Furthermore, other infographics have had an impact on consumers, including whether they discuss a topic with friends or family (43%), change an opinion (43%), or change a personal lifestyle (27%).

Social Media Infographic  Statistics

• Tweets with visuals like infographics are shared 150% more often than those without.
• Around 65% of B2B marketers include infographics in their marketing plans.
• Nearly 84% of businesses say using infographics on social media gives them good results.
• Infographics help drive website traffic; around 36.4% of users click the first link they see in an infographic.
• Infographic Statistics on social platforms show that infographics get shared three times more than other content types.
• Posts with images get 94% more views compared to posts without visuals.
• LinkedIn posts with pictures get 98% more comments, and using a branded infographic helps your post stand out.
• Facebook posts with images see double the engagement, and tweets that include pictures are shared about 1.5 times more.
• Around 74% of marketers choose images to make their posts more attractive and engaging.
• About 41.1% of marketers believe original visuals like infographics work better than stock photos or plain images.

Infographic Sizes Statistics By Platform

Infographic Usage Statistics

(Source: scottmax.com)

• Around 60% of businesses have added infographics to their content plans.
• More than half of marketers (55%) say they make social media infographics more often than any other visual content.
• According to Infographic Statistics, about 86% of respondents believe visuals will play a key role in their future strategies.
• Roughly 62% of content marketers share visual content like infographics at least twice a week.
• Studies have shown that using visuals such as charts, graphs, colors, and images can increase the number of people reading the content by up to 80%.
• Creating infographics isn’t always easy; 44% of marketers say it’s a seven or higher on a 1-10 difficulty scale.

Responsive Infographic Statistics

(Source: demandsage.com)

• About 66% of people who use smartphones or tablets get annoyed when a page takes too long to load.
• There are nearly 250 types of screen sizes available on the market today, which makes responsive design even more important.
• Infographic Statistics further shows that over 6 billion people worldwide use smartphones.
• Around 90% of users switch between two or more devices while browsing or shopping online.
• Nearly 8 out of 10 users will exit a website if it doesn’t work well on their device.
• About 80% of shoppers now regularly buy things using their smartphones.

Infographic Usage Statistics for Case Scenarios

(Reference: bloggingwizard.com)

• Infographic Statistics further states that around 84% of companies use infographics for marketing.
• As of 2025, sales teams rely on infographics too; about 70% do.
• Internally, 59% of businesses use infographics for presentations and communication.
• Also, 43% use them for training staff.

Infographic Statistics by Product Development Updates and Future Releases

Canva:

• In December 2024, Canva acquired Leonardo.ai, a text-to-image generator, and launched the Magic Studio suite of AI design tools, including an AI assistant to enhance user experience.
• In October 2024, Canva introduced Dream Lab, an AI-powered image generator developed with technology from Leonardo.ai. This tool allows users to create custom images for their designs.

Adobe:

• In November 2024, Adobe unveiled Adobe GenStudio for Performance Marketing, an AI-powered tool designed to accelerate the delivery of advertising campaigns by optimizing content creation, management, and measurement.

Piktochart:

• Piktochart introduced an AI-powered infographic generator that allows users to create custom infographics from any topic in seconds, enhancing productivity and design quality.

Conclusion

Infographics are a smart and simple way to share information. They help people understand facts faster by using pictures, charts, and short text. In 2025, more companies and content creators will use infographics because they grab attention and are easy to remember.

Visuals greatly affect how people learn and respond in marketing, education, or news. As digital content grows, using infographic statistics is a great way to stand out and share your message. They turn complex data into something quick and easy to understand.